The official story
Maison Margiela describes Joy as a short film featuring Max Richter and young musicians from Orchestre à l’École. It belongs to the Spring/Summer 2026 collection. This archival viewing recommendation highlights that work.
Sound dresses the image too
First let the film work as a whole, then return to a short section. What relationship do you feel between musical and visual rhythm? Are the clothes constantly foregrounded, or do they build a world with other elements?
These are open viewing questions, not prescribed answers. A fashion film can work through mood, time and attention, beyond being a moving product catalogue.
What remains?
Distinguish what you remember of the clothes from what you remember of the film overall. Their relationship can reveal how the campaign works. The complete Joy is available on the original brand page.
Watch the video
