Show and store in the same moment
Retrofête staged its third runway show at Manhattan’s Capitale on 14 September 2026. Instead of following the conventional months-long journey from presentation to retail, creative director Ohad Seroya chose a see-now, buy-now model: the fall/winter 2026 pieces became available almost as they appeared on the runway.
The decision suits a label whose customer often shops through an immediate emotional response. Sequins, lace and body-conscious silhouettes were joined by richer, more layered materials.
Parisian interiors in Manhattan
The collection drew on Paris restaurants, bars, old curtains, sofas and the darkly decadent atmosphere of Hôtel Costes. Capitale became an intimate supper club for the evening, and Isabelli Fontana returned with Seroya for the finale after closing the show.
The real experiment, however, is commercial: can runway desire convert directly into a sale? Retrofête will receive its answer in real time rather than months later.
