One year after London
With fashion’s attention back on London Fashion Week, it is worth revisiting the moment a Budapest label took a big step a year ago. Nanushka made its London debut on 22 September 2025. Led by Sandra Sandor and Peter Baldaszti, the brand did more than pick a new city: it wove the British market, its Mayfair store and its European audience into one story.
Rational luxury
The most striking idea to emerge was “rational luxury”. Instead of inflated pricing, Nanushka put usefulness, the feel of materials and a clear value proposition first. By the brand’s own forecast, shared with Vogue Business, it expected 10–15 per cent growth and a 10 per cent EBITDA margin for 2026.
A show may not bring instant sales, but it shows where a brand stands.
What it means for Hungary
The London lesson still holds. A show may not create immediate sales, but it makes clear where a brand stands culturally and commercially. For a Hungarian designer, that is international presence at its most meaningful, and Nanushka’s path proves that Budapest can lead to the biggest stages.
Sources: Vogue Business, 22 September 2025, Nanushka. Updated 18 September 2026.
