A refresh, not an identity transplant
Massimo Giorgetti believes fashion should be fun. MSGM’s spring collection did not attempt to build a new brand; it opened the windows and brought back colour, graphics, shine and improbable combinations.
Tensions that work
Masculine tailoring met romantic detail, sporty nylon collided with chiffon and muslin, and military notes cut through sweetness. The collection refused a single voice; its energy came from the mix.
Schifano on clothes
The archive of Italian Pop artist Mario Schifano was not pasted onto garments. Giorgetti filtered Amore nel Deserto, palms, horses and interiors through MSGM’s own visual language.
Source: Vogue Runway, September 26, 2026. Updated September 27, 2026.
