Milan is not simply opening another fashion week on 22 September. The city is trying to prove that Made in Italy can remain a cultural force while revenues are under pressure, creative leadership is changing and AI is reshaping spectacle.
The moments to mark now
Vogue lists 54 shows and 88 presentations from 22 to 28 September. Prada and Vogue World at the Galleria Vittorio Emanuele II anchor the opening; the latter is themed around the human touch in the age of technology.
At Moschino, Simone Rizzo and Loris Messina’s debut promises a shift. Attention turns to Maria Grazia Chiuri at Fendi, Louise Trotter at Bottega Veneta and Demna at Gucci; Nicolò Romano and Domenico Orefice deserve notes among emerging names. Giorgio Armani’s closing moment will be a public act of self-definition for a house in transition.
The Hungarian view
For Budapest designers, Milan is not only an inspiration folder. The high proportion of presentations shows that a smaller, precisely curated format can be an international entry point. The tension between craft and technology is familiar in a region rich in material knowledge but limited in production scale.
Milan’s most important question is not what will be fashionable, but who can give Italian heritage a credible future.
Updated 19 September 2026. Source: Vogue.
