A century-old name on a new stage
On 18 September 2026, Marks & Spencer enters the official London Fashion Week programme for the first time. Its 57 womenswear and menswear looks draw on the company archive, but nostalgia is paired with immediacy: every runway piece is available online and in selected stores, with half priced below £50.
More than an anniversary show
M&S is not pretending to be a luxury house. Instead, it is testing whether runway theatre, data-led retail and accessibility can share the same stage. The company aims to double online sales in fashion, home and beauty over the longer term while courting a younger, style-conscious customer.
That tension is quintessentially London: establishment fashion meeting everyday reality. The debut is therefore more than a centenary celebration. It is a bid to make fashion week speak to a broader public again.
Sources: Reuters, London Fashion Week. Updated 18 September 2026.
