The historical starting point
The V&A describes BLITZ magazine’s July 1986 presentation of 22 Levi’s denim jackets customised by designers. Carey Labovitch and Iain R. Webb discuss the project in a film originally made for the museum’s 2013 exhibition.
One starting point, different answers
Watch with one question in mind: what does a creator change when the basic garment is fixed? Does shape, surface, proportion or meaning take priority? A shared starting point can make different ways of thinking easier to recognise.
The strength of such an editorial frame can lie in its limits. When everything is not possible at once, the selected decision becomes clearer.
A magazine can initiate too
The story offers a perspective on fashion publishing’s relationship with making. A good commission does not dictate every answer, but is precise enough to invite something interesting. Open the complete archival film on the museum’s page.
Watch the video
